Privacy Policy

The National Football Museum is committed to protecting and respecting your privacy. This policy outlines what information we keep and how we use it.

You don’t have to create an account or provide us with any personal information to use our website.  However, we may ask for some personal details for the following:

  • To buy from our online shop
  • To subscribe to our newsletters

When we ask for your contact details we will always ask if you wish to receive any further communications from us and what kind of communications you wish to receive.  We will never share your details with any third parties unless we have specifically asked for your permission to do so. If you have registered a Football Plus+ ticket we will keep your information on our system for 90 days and then delete it.  Unless you have specifically ‘opted in’ to receive further information from us, we will only contact you to fulfill any contracts or services you have requested from us (for example purchasing an item from our online shop or sending you a ticket for an event), or to notify you about a change to any aspect of our service.

When you visit and browse our website the following information is received: anonymised details of your IP address, browser type and operating system and the web pages you visited.

Our website uses ‘cookies’ which are text files placed on your computer when you visit a website. Cookies help us understand how you use our website. They don’t collect personal data, only the data created by your browsing.  We use Google Analytics to collect this data which may include: which pages you see, how long you stay, if you visit the website again, which country or city you are browsing from and the age and interests of our users.  This information may be used by us to see how our website is being accessed by our visitors which helps us understand the effectiveness of our website and improve our marketing.

Our website may occasionally provide links to third party websites. Please be aware that these sites will have their own privacy policies and if you follow a link, the National Football Museum cannot accept any responsibility or liability for these policies.

Email marketing

Should you wish to receive further information about the National Football Museum, our main method of communicating with you will be by email newsletters.  We will only send you emails about the museum (and occasionally what else is happening in Manchester), including new exhibitions and events, discounts, offers and general museum news.  We may occasionally ask you to take part in a survey to help us improve what we do at the museum.  You can opt out at any time via the unsubscribe link included in every email.  We use a program called Mailchimp to send our newsletters. We use this to help us monitor how often newsletters are opened and to see whether you look at any pages of our website as a result of receiving a newsletter. This helps us understand whether our newsletters are useful to you and how we can improve them. You can find out about Mailchimp and how they use data here:

We occasionally use Eventbrite to issue tickets for events. This captures your name and email address and allows us to have a record of your ticket purchase. We will only contact you should there be a problem with your booking or to issue a refund and will not contact you with any future information unless you opt in. You can find out more about Eventbrite and how they use data here:

You are entitled to view, amend or delete any of the personal information that we hold. If you have any cause for complaint about the way your data is being used, please contact

Other forms of communication

We may send you information via social media if you’ve registered an interest on any of our social media channels.  If you email us, contact us by telephone or fill in a form at the museum we will only contact you about your specific question or query and in the way you wish us to contact you.

If you have any questions or comments about our privacy policy please email:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.